About rebootd.
The options available to small businesses are genuinely poor. rebootd. exists to fix that.
A website that does not perform is not a price problem, it is a brief problem. Nobody asked the right questions. A good agency asks them but charges around £5,000 and takes two months. rebootd. does the same work, at a fraction of the cost, and delivers in weeks, not months.
The problem
DIY builders give you tools. Not a good result.
Template builders are capable platforms. But capability is not design. Most business owners spend hours building something that looks generic, ranks poorly, and fails to win new customers.
Agencies are too expensive and too slow.
A good agency charges around £5,000 for a basic site, with weeks of back and forth before anything goes live. For most small businesses, that is simply not realistic.
AI site builders are fast. Fast is not strategy.
AI site builders and instant-website services can produce something quickly. But they have no idea what your business needs to achieve, who your customers are, or what makes you the right choice. Speed without strategy produces a site that looks fine and does nothing.
What rebootd. does instead
Designed for your business. Priced for small businesses.
Every rebootd. site starts with a brand direction document built around your specific business: your industry, your customers, your location, and your competitive position. One considered recommendation for colour, typography, and copy voice, grounded in how your sector actually looks online. Delivered within 72 hours. The £99 brand direction document fee is credited in full against your build.
Built to be found in Google and read by AI. From day one.
Every site we build is structured so Google can read it, understand it, and rank it. And so AI assistants like ChatGPT, Google AI, and Perplexity can cite it when someone asks for a recommendation. This is not an add-on. It is part of every build because there is no point in a professional site that nobody finds.
The human element
Think of it as a creative director with a team of AI specialists. The AI handles research, competitive analysis, copy generation, and design. The human decides whether the output is actually right for your business, and refines it until it is. Your brand direction document does not leave until someone has signed off on it. AI-powered. Human-refined.
Who is behind rebootd.
rebootd. is built by Neil Gauld, founder of Brightlines, a UK translation agency that has spent over 25 years helping businesses say the right thing in the right words. rebootd. applies the same discipline to websites: ask the right questions first, then build.