Questions, answered

Everything you want to know before you start.

Plain English only. No jargon, no fine print surprises. If your question is not here, ask us and we will answer it within one working day.

About rebootd.

What is rebootd. and how does it work?

rebootd. is a done-for-you website service for UK small businesses. You answer a short questionnaire about your business, we research your sector and send you a brand direction document within 72 hours, and once you confirm the direction we build your site. Most sites are live within two weeks of confirmation.

Is this just AI, or are humans involved?

Both, deliberately. AI handles the research, the copy drafts, the colour work, and the build, which keeps the cost far below agency prices. A human reviews and refines everything before it reaches you. Nothing goes out without someone signing it off. AI-powered. Human-refined.

How is rebootd. different from Wix or Squarespace?

Wix and Squarespace give you a tool and leave the hard part to you: what to say, how to position your business, what the site should achieve. rebootd. is done for you. We ask the right questions, make the decisions, and deliver a finished site. Wix lets you build a website. rebootd. builds you one.

How is rebootd. different from hiring a freelancer or agency?

An agency does similar strategic work but typically charges £5,000 and up, and takes weeks or months. Freelancers vary, and many disappear after launch. rebootd. delivers agency-style thinking in days at a fraction of the cost, with ongoing support included, and you own the result outright.

Who is rebootd. for?

Small businesses where the website genuinely brings in customers: therapists, coaches, consultants, wellness and beauty businesses, boutique hospitality, professional services, and creative businesses. If you are good at what you do and want a professional site without it becoming a second job, rebootd. was built for you.

The build process

How long does a build take?

Your brand direction document arrives within 72 hours of your £99 payment. Once you confirm the direction, most sites are completed and live within two weeks.

What happens after I pay the £99 brand direction document fee?

We research your sector and competitors, then prepare your brand direction document: one colour recommendation, one typography pairing, and one copy voice chosen for your business, with the reasoning behind each. It arrives within 72 hours, and the £99 is credited in full against your build total.

What is the brand direction document?

It is the strategic brief most website projects skip. It covers your competitive landscape, your positioning, and a considered recommendation for colours, typography, and copy voice, all grounded in how your sector actually looks online. It is yours to keep whether or not you go ahead with a build.

What if I do not like the recommendation?

Tell us what missed the mark and we will revise it. If the revision still does not feel right, we refund you in full, processed within 7 working days.

Can I have input into the design and copy?

Yes, at the right moments. The questionnaire is where your input shapes everything, and you review the finished site before it goes live. What you do not have to do is sit in design meetings or write your own copy. That is the work you are paying us to take off your plate.

What pages are included as standard?

Home, About, Services, Contact, and Privacy and Terms. Every page is written for your business, built to load fast on mobile, and structured so Google and AI assistants can find and recommend you.

Can I add extra pages or features?

Yes. Extra pages such as a blog, testimonials, portfolio gallery, team page, or FAQ page are a one-off cost added to your build, not a monthly fee. Booking and online payments are optional monthly subscriptions you can switch on or off as your business changes. The pricing page shows the cost of each.

Can I add extra pages or features?

Yes. Extra pages such as a blog, testimonials, portfolio gallery, team page, or FAQ page are a one-off cost added to your build, not a monthly fee. Booking and online payments are optional monthly subscriptions you can switch on or off as your business changes. The pricing page shows the cost of each.

After launch

What does the £60 a month cover?

Hosting, security, and minor content changes. No minimum term, no hidden costs.

Who do I contact if something goes wrong?

You have a named contact and a clear support process. rebootd. is a service with ongoing support built in, not a freelancer who might disappear after launch.

Do I own the code and content?

Yes, outright. Your site, your copy, your images, your brand direction document. We never hold your website hostage.

Can I move my site away from rebootd.?

Yes, at any time. You own the site, so if you ever want to host it elsewhere we will help you move it. There is no minimum term and no exit fee.

What happens if I stop paying for hosting?

Your site needs to live somewhere, so if you stop the monthly fee we will help you move it to a host of your choice. Nothing is deleted without warning and nothing is locked in.

SEO and AI visibility

How does rebootd. help my site rank in Google?

Every site is built with a strong technical SEO foundation from the first line of code: correct page titles and descriptions, structured data, fast loading on mobile, and content written around what your customers actually search for. SEO is part of the build, not an add-on.

What is AI search optimisation and why does it matter?

AI search optimisation means structuring your website so AI assistants like ChatGPT, Google AI, and Perplexity can read it, understand what you do, and recommend you by name. More and more people ask AI for recommendations instead of searching, so this is becoming as important as traditional SEO.

Will my site appear in ChatGPT or Google AI answers?

We build every site so that it can. AI assistants pull answers from clearly structured, well-described content, which is exactly how we build. No one can honestly guarantee a specific placement, in AI answers or in Google, but we make sure nothing about your site stands in the way.

Why does my current website not show up in Google?

Usually one or more of these: pages missing titles and descriptions, slow loading on mobile, thin or vague content, or no structured data telling Google what you do and where you do it. Our £60 audit runs more than 20 checks on your site and tells you exactly what is wrong in plain English.

Pricing

What does a rebootd. site cost?

The full build is from £1,800, with a £99 brand direction document fee that is credited in full against the total. Hosting, security, and minor content changes are £60 a month. Every price includes VAT, so what you see is what you pay. Full pricing is on the Pricing page, linked from the menu.

Why is the fee only £99?

Because you should not have to commit £1,800 before seeing how we think. The £99 covers your brand direction document. If you love it, the £99 comes off your build total. If the revised version still is not right, we refund you in full, processed within 7 working days.

Is the audit fee refunded if I go ahead with a build?

Yes. The £60 audit fee is credited in full toward your build.

Are there ongoing costs beyond hosting?

Extra pages are a one-off cost added to your build, not a monthly fee. Booking and online payments are the only optional monthly subscriptions, and you add them only if you need them. The £60 a month covers everything technical for the standard site.

What do add-on features cost?

Extra pages are a one-off cost added to your build: Blog and News £180, FAQ page £145, Portfolio and Gallery £215, Testimonials page £145, Team page £145, Additional custom page £180, Local landing pages (pack of three) £325. Booking and online payments are optional monthly subscriptions: Booking system £25 a month, Online payments £30 a month, Front Desk £25 a month.

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