Work

Built for real businesses

Two of the systems we have built, what they replaced, and what changed. More added as each one goes live.

Custom tools, website

A training practice that ran on email and memory now runs itself

Who

Christiane Churchill-Ley runs The Unfolding Self, a therapy and training practice offering IFS informed courses. One owner, no IT department, and a growing list of applicants, enquiries and videos to keep track of.

Before

A website, and everything else by hand. Applications arrived by email and were copied into a spreadsheet. Confirmations were typed one at a time. Course places opened and closed by editing the site. Videos went up with no captions. Consent for marketing emails was a tick box nobody could later prove.

What we built

A calm, simple website for visitors, with a full set of business functions underneath, all in one admin she runs herself.

• Course management. Each course has one stage, from draft to finished. The stage controls what the public sees, whether the detail page opens and whether applications are accepted.
• Application intake. A 15 question application, one question at a time, landing in her admin with a note field and a CSV export. Each application is stamped with the intake it was for, so updating a course for next year never confuses last year's applicants.
• Enquiries. The contact form lands in the same admin, exportable in one click.
• Confirmation emails. Automatic replies to applicants and enquirers, with wording she writes herself and switches on after a test send.
• Consent done properly. A separate, optional, unticked marketing box on both forms. The system records yes or no, the time, and the exact sentence the person saw, so she can show what anyone agreed to even if the wording changes later.
• Video library. She uploads talking to camera videos from the admin, gets automatic transcription, then corrects and tidies the captions in a built in editor. A video cannot be published until it is encoded and captioned.
• Team access. She adds and removes her own admins by email. Magic link login, no passwords, and an owner role that cannot be removed.
• Content editing. Every page field editable, live instantly, no redeploy.

Result

Around 4 to 5 hours of admin a week, now handled by the site.

What she owns

The site, the admin, the data and the instructions. One login, one monthly fee to rebootd. for hosting and support, and nothing else to pay anyone.

Custom tools

A wine comparison site built from scratch, with its own publishing engine

Who

Press For Wine is a UK wine content and comparison site with a small team and no writing staff.

Before

An idea for a wine content and comparison site, and nothing off the shelf that could do it. A standard CMS with plugins would not handle the comparisons, and paying writers for the volume of content needed was never going to add up.

What we built

A custom site from the ground up: a comparison engine for wines and retailers, an image pipeline, and a content system that researches, writes, illustrates and publishes on a schedule, with a human approving before anything goes live.

• Research and writing. AI drafts articles and comparisons from a brief and a house style, with sources checked.
• Bottle imagery. Retailer bottle photos are small and unusable at page size, so an image pipeline produces consistent, legible bottle images for every listing.
• Publishing. Approved pieces go live on a schedule through the site's own CMS.
• Review. A founder approves each piece in minutes rather than writing it in hours.

Result

Every piece approved by a person in minutes rather than written in hours.

What it owns

The pipeline, the prompts, the house style and the content. No agency, no freelancer invoices, no subscription beyond the AI usage it consumes.

Your business could be the next one here.